About Us
Our Story
Authenticity isn't a marketing strategy. It's who we are.
Born from Pride. Built with Purpose.
Lexy Clare Authentic was founded on a simple but powerful belief: that the things you wear, carry, and surround yourself with should reflect who you truly are - not who the world expects you to be.
As an LGBTQ+ owned business, pride isn't a seasonal campaign for us. It's the foundation of everything we create. Every product, every collection, and every decision is made through the lens of authenticity - because we know what it means to live it every single day.
Why LGBTQ+ Ownership Matters
There's a difference between brands that support the community and brands that are the community. We are the latter.
When you shop with us, you're not just buying a product - you're supporting a business built by someone who has lived the experience, understands the nuance, and is deeply invested in getting it right. Our LGBTQ+ identity isn't a badge we wear for visibility. It's the reason we exist.
A Reader at Heart
Beyond the brand, there's a person - and that person is rarely found without a book nearby. Reading has always been a way to explore worlds, find representation, and sit with stories that matter. It's no surprise, then, that Kindle accessories became a natural part of what we offer.
Our Kindle accessories are designed for readers who care about the details - people who want their reading experience to feel as considered and personal as everything else in their life. Whether you're curled up with queer fiction, a memoir, or something that challenges you, your Kindle deserves a home that reflects your style.
The Pride Collection
Our Pride Collection is the heart of what we do. Spanning 66 carefully curated products, it's a celebration of identity, colour, and community - designed for people who want to express themselves boldly and authentically, every day of the year.
From statement pieces to everyday essentials - including our Kindle accessories - every item in the collection is chosen with intention. Because pride isn't just for June.
Our Mission
To create a space where LGBTQ+ people and allies can find products that feel genuinely theirs - made with care, sold with honesty, and backed by a brand that stands for something real.
We believe in community over competition, visibility over silence, and quality over compromise. That's the Lexy Clare Authentic standard.
Thank You for Being Here
Whether you've been with us from the beginning or you're discovering us for the first time - welcome. This brand exists because of the community it serves, and we don't take that lightly.
We're proud of who we are. We hope you are too.
— Lexy Clare Authentic